Sarah Nelson - Wellwheels

Wellwheels

For my senior project, I decided to focus on food accessibility and dietary well-being, inspired by my own health challenges linked to nutrition. Wellwheels is a hypothetical food truck brand that offers nutritious, affordable meals to those lacking easy access to groceries or time to cook. Partnering with local farmers, Wellwheels features seasonal menus with the freshest produce and provides free cooking classes and open access recipes.

The core of this identity system is characterized by an inviting spirit through the use of energetic visuals combined with a punny verbal tone. The brand identity is inviting and playful, using star and flower motifs derived from the logo's leaf pattern. These motifs symbolize community connection through food. Set against black or neutral cream backgrounds, the vivid, seasonally color-coded imagery of produce highlights the vibrancy that nutrition brings to our lives. The Wellwheels identity adds a sense of fun and excitement to the idea of healthy eating, turning the idea of nutrition into an irresistibly delicious delight.