The Raptor Center
I was tasked with creating a new visual identity for The Raptor Center for my Graphic Design 3 class that can be used in a diverse range of formats. The organization’s main mission is to rescue injured or sick birds of prey and use their research to help better understand the health of our planet. I took some inspiration from the visual identities of national parks in order to appeal to a wide audience that has a love for nature and the environment. I also wanted to showcase the remarkable beauty of these birds by featuring images of them on many of the deliverables. This allows the viewer to fully appreciate their striking faces and the stunning intricacies of their feathers. Because their main demographic is young students, I wanted the system to feel academic but with a fun twist to convey the uniqueness of The Raptor Center.
Promotional Event Poster
Staff Shirt
Outdoor Event Tent
Gift Shop Mug
Gift Shop Hat
